FRIDA Mexican Cuisine Archives - Cavalry PR
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Music And Mariachis In The ‘LA Weekly’

This past July, Cavalry PR scored another nice victory for FRIDA Mexican CuisineThe Los Angeles-based restaurant got the lead image (courtesy of photographer Amy Graves) and a prominent feature description in an LA Weekly article highlighting mariachi musicians.


Cavalry has helped bring FRIDA’s brand to several media outlets in 2017, including CBS 2 Los Angeles and The Food Network. All of this positive publicity has helped build awareness and generate more sales for the franchise, which is looking to expand even further in the fall.


FRIDA CEO Vicente Del Rio also provided a quote for the article, which has now been shared to thousands of Facebook, Twitter and Instagram users via social media. Special thanks to writer  Susan Hornik for putting together such a great article.


You can read it in its entirety, by CLICKING HERE.

Cavalry Brings FRIDA Sherman Oaks To CBS

This week brought another exciting victory for Cavalry PR! Our client, FRIDA Mexican Cuisine, recently launched a new restaurant at the Sherman Oaks Galleria. To help generate publicity, we were able to secure them a prime slot on CBS 2’s Dining Deal with Tony Tantillo.


This popular segment reaches thousands of local viewers and helped to stir up attendance prior to Memorial Day weekend. It also became a viral video, published across numerous social media sites.


Congratulations to the entire FRIDA team. We were happy to help build more awareness for their brand!


You can watch the full segment below…