Cavalry PR Team: News & Views - Cavalry PR
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Cavalry PR Team: News & Views

Cavalry PR Co-Founder Howard Breuer quoted in LAW360 on asset activism and Donald Trump

Wallace Global is a progressive investment fund that adheres to principles of “asset activism” — a far cry from the large, publicly traded companies that are the bread-and-butter of large law firms.

“In this case, Wallace Global promotes itself as a leader in the ‘asset activism movement,’ meaning they’re trying to appeal to the most left-leaning and activist-leaning investors and potential investors, and that will translate to cutting ties with firms like Morgan Lewis,” Howard Breuer, co-founder of Cavalry PR, said.

“Any other fund claiming to be part of this same movement or that’s trying to appeal to the same investor demographic is scrutinizing its relationships in the same way and is likely to follow Wallace Global’s lead,” he added.

Client Pushback Over Trump No Skin Off BigLaw’s Nose

Law360, New York (April 4, 2017, 8:21 PM EDT) — Despite the highly publicized and scathing letter sent to Morgan Lewis & Bockius LLP last week by a client kicking the law firm to the curb over its representation of President Donald Trump, BigLaw firms are not likely to start sweating their ties to Trump anytime soon.

The media hoopla surrounding the March 28 letter from Wallace Global Fund co-chair H. Scott Wallace eviscerating the law firm for “enabling” alleged conflicts of interest through its tax advice to the president has raged over the past week, but experts say Morgan Lewis and other law firms that represent Trump don’t have too much to worry about when it comes to pushback from clients.

Law firms that have represented Trump include Morgan Lewis, Jones Day, Kasowitz Benson Torres LLP and Arnold & Porter LLP.

In general, large law firms represent a number of people and entities that could potentially be seen by certain clients as morally reprehensible, including white collar defendants, corporations accused of fraud and tobacco companies, but that doesn’t mean they should or will be boycotted, according to Kent Zimmermann, a consultant with Zeughauser Group.

“Everybody has a right to representation under our system. I think that’s a strength of our judicial system and society and I think it’s a slippery slope to start to criticize law firms based on their client lists,” Zimmermann said.

He added that, as someone who is not a Trump supporter, he wouldn’t be eager to represent the president, but “I think law firms have a duty collectively, as a profession, to make sure everybody has representation.”

Whether or not the criticism of Morgan Lewis is appropriate, there’s no indication that the type of activism Wallace Global Fund engaged in will become commonplace.

Wallace Global is a progressive investment fund that adheres to principles of “asset activism” — a far cry from the large, publicly traded companies that are the bread-and-butter of large law firms.

“In this case, Wallace Global promotes itself as a leader in the ‘asset activism movement,’ meaning they’re trying to appeal to the most left-leaning and activist-leaning investors and potential investors, and that will translate to cutting ties with firms like Morgan Lewis,” Howard Breuer, co-founder of Cavalry PR, said.

“Any other fund claiming to be part of this same movement or that’s trying to appeal to the same investor demographic is scrutinizing its relationships in the same way and is likely to follow Wallace Global’s lead,” he added.

But the buck will likely stop at small and privately owned clients, according to Mark Jungers, co-founder of Lippman Jungers LLC.

“No large, public client is going to make a decision like that,” Jungers said. “I don’t think they’re under enough pressure to distance themselves from the administration.”

In fact, some corporations’ interests align with the policies of the Trump administration, he said.

“These are sophisticated businesspeople and I think they’re going to make business decisions. Using the best law firm is a good business decision, regardless of who their other clients are,” Jungers added.

Morgan Lewis’ representation of the president and the publicity it has received as a result could also end up helping the law firm, according to Hugh Simons, a legal industry consultant.

“I think the net effect might actually be positive for Morgan Lewis because they gain more from the fame and notoriety than they lose from those who find it reprehensible,” Simons said.

Additionally, working with the White House, regardless of who is in office, is still a ticket to business and prestige, said Allan Ripp of Ripp Media.

Members of the current administration will move on to new jobs in a few years, taking general counsel positions with major clients or landing at prestigious law firms, and having those relationships is “golden,” Ripp said.

“I don’t think there’s going to be a mass defection, or a tipping point,” he said. “The agendas of major corporate clients are still consistent with many of the things the administration is trying to do — growth, jobs, tax rates, rolling back in regulations — they want as much help as they can get.”

Additionally, the Wallace Global Fund paid Morgan Lewis just under $80,000 for legal services in the most recent fiscal year, tax records published online by The American Lawyer show, a drop in the bucket for a law firm like Morgan Lewis.

“It’s not like Goldman Sachs is leaving,” Jungers said. “Law firms don’t even like $80,000 clients because they create conflicts. These law firms are built on representing clients that give them millions of dollars a year worth of work.”

According to Ripp, unless there’s a major crisis of some sort caused by Trump that would precipitate impeachment, law firms are likely to proceed as they have with past presidential administrations — representing leaders of all political stripes in a variety of matters.

–Editing by Pamela Wilkinson and Catherine Sum.

Police Shootings and Technology: The Cavalry Charge Podcast Ep. 1

John Taylor, a prominent Los Angeles-area civil litigator who has handled numerous high-profile cases, joins host David Bloom in the Cavalry Charge podcast to discuss wrongful-death police shootings; how ambush killings of cops are affecting juries and jury selection; and the impacts and implications of body cameras, vehicle cameras, social media and facial-recognition technology.

Our Legal PR tips, from the new TYL (The Young Lawyer)

Five Marketing Tips Today’s New Attorney Must Follow

Howard Breuer is the cofounder of Cavalry PR in Los Angeles

(From TYL)

Today’s attorneys face an intimidating list of public relations (PR) and marketing options. There’s traditional PR, social media, newspaper ads, blogging, email marketing, search engine optimization (SEO), radio and TV ads, YouTube, Facebook ads, Twitter, podcasts, and so much more.

Think about your target clients, and what forms of media they encounter.

Are you in a big city or a small town where a Facebook campaign will reach nearly everyone within a week?

Pare the list down to three to five approaches to start. If you’re still unsure, many firms that specialize in legal PR usually will give a free consultation.

Here are five pieces of advice any new practice or solo practitioner should follow.

Supersize your website. Many attorneys rush through creating a website—put some thought, creativity, and effort into creating a robust, clean site that highlights your specialties and tells your story. Think of the site as a commercial that will replay for years to come. Shouldn’t yours be more engaging and appealing than your competitors’?

The Facebook company page. A company page on Facebook is a must. Post your logo, location, specialties, and a photo or three. Write a few interesting posts that link to your website. Invite your Facebook friends to “like” the page, and ask others to get their friends to do the same. Try to post at least once a week with news, views, victories, or fun moments—always linking to your core website. It’s great free promotion that boosts your SEO, which is why top website and SEO contractors insist on them.

Traditional media. Get mentioned in at least three to five online media stories, and post them on your Facebook page and your website. It’s a great way to establish credibility and plant some nice goodies online for potential clients who Google you. One basic approach is to identify reporters already writing within your area of expertise. Reach out with helpful advice—answer the relevant questions that they haven’t had time to ask. Explain who will win the lawsuit or trial they just wrote about and briefly explain why. Offer to be a free resource anytime they need you.

First round’s on me. Face-to-face still matters—a lot. Network with other attorneys through bar association mixers and other professionals through myriad organizations. The “Professional Networking” page on lists 18,905 groups with 7.1 million members in thousands of cities, so stock up on those business cards.

Monkey around with contacts. Organize the email addresses of clients and potential clients on a specialty email site, such as Mailchimp, and blast out sharp-looking newsletters once every month or two. Offer advice, news about your company, and links to those great media stories. And don’t forget to link back to that website.

PR for a Missing Mom Evolved Into A Series of Successful Legal Battles



Shortly after Susan Cox Powell went missing from her home in West Valley City, Utah more than five years ago, I was asked to help Charles and Judith Cox with public relations associated with their daughter’s disappearance. Little did I know that this was but the first step in a very long, tortured journey for everybody involved.

The case received national media attention due to the bizarre circumstances surrounding Susan’s disappearance, Susan’s husband’s Josh’s move to his father Steven’s Puyallup, Wash. home shortly thereafter, and the very public battle between the Powells and the Coxes over everything from Susan’s journals to custody of her two sons. Susan’s family and I were insistent that Josh be deprived custody amid mounting evidence of inappropriate behavior and word that the West Valley City PD was preparing to arrest Josh for murder.

My defined role as PR attorney drastically changed on Feb. 5, 2012,  when Josh Powell murdered his sons and himself during a state supervised visitation. I was devastated by the deaths and completely shocked when I learned more about the state’s failure to protect Charlie and Braden while in its custody and control.  What started as a simple PR campaign quickly turned into a crusade to ensure the protection of children while in state custody and to publicize the need for more protection for this vulnerable population.

Not long after Charlie and Braden died, I had the honor of working very closely with the Coxes and with State Sen. Pam Roach (R-Auburn) to pass the Charlie and Braden Powell Act, which protects children in state custody proceedings that involve a parent who is a suspect in a violent crime.  The legislation importantly remembers these beautiful, young boys and aims to prevent similar tragedies.  If this legislation existed at the time Charlie and Braden were in state custody, they very well might still be alive.

These senseless deaths could have been prevented if the State of Washington and its social workers at the time had recognized and prioritized their duty to protect children.  Over the last eight years, the child-welfare division of the Washington’s Department of Social and Health Services (DSHS) has paid out over $160 million to children who were tortured, starved, raped and sometimes killed while in its custody and care.

After the boys were killed, my law firm began investigating the state’s role in their deaths and quickly uncovered a constellation of failures.  It was evident that their deaths could and should have been prevented.  However, as evidenced by the substantial sums of money paid to victims over the last decade, neither DSHS nor its social workers believe a duty was owed to Charlie and Braden and nothing was done to protect them from the obvious danger that was their father.  The boys’ estates filed suit against DSHS in April 2013 and the case is set for trial in May 2016.

I was involved in other legal battles connected with the case. I successfully co-represented Susan’s family in litigation over the victims’ life insurance policies. And I successfully collected a  $2 million judgment for Steven Powell’s neighbor after the elder Powell was convicted of voyeurism.

The Coxes originally came to me because they were in crisis, and although that crisis has broadened, I never floundered in my representation of their needs and will continue to advocate for them as well as others in times of need.

As a PR and crisis management team member with Cavalry PR,  I’m very proud to be able to help clients on so many levels.

Litigation attorney Evan Bariault contributed to this post.

20 Years Later, A Heartbroken Mother Still Remembers, and Still Fights


Twenty years ago today, on Aug. 7, 1995, I stepped out of the limousine and walked across the clean-cut grass.

People gathered, some walking hand in hand, others standing at a distance.  The cars continued to file in, one by one.  As they  parked, their occupants moved toward the gravesite.

As I glanced toward my right, I saw the beautiful royal blue coffin, carried by eight children from our neighborhood in a Chicago suburb.  My knees buckled at the site as the funeral director kept me from falling to the ground, then held my arm and guided me toward the final goodbye to my son.

Christopher Meyer

Christopher Meyer

Over these 20 years, I’ve allowed myself to wander to that dark place and imagine the horror Christopher suffered.  I force my thoughts back to his sparkling blue eyes and deep set dimples.  I think about the thousands of children that Christopher’s Clubhouse has provided with quality, comprehensive safety education.  I visualize the thousands more that can learn and become empowered.

Twenty years ago, I was shocked to find out that I was far from alone in this dreadful pain of an abducted and murdered child.  I was shaken to realize the magnitude of the problem.  It was something that I never imagined could happen to me.  And for 20 years, I remain connected to the statistics.

Over the course of the last 20 years, I have watched and realized the statistics have barely changed.  Children are still abducted, abused, murdered, sexually assaulted and go missing.  They are trafficked, neglected, preyed upon beaten and molested.  And for 20 years I have tried to get people to listen.

And finally, people are.  Society realizes something has to be done!

For 20 years I have been gathering momentum to STOP these heinous crimes against our most innocent.   I only wish 20 years ago I would have had the support, help, knowledge and guidance of a team such as Cavalry PR’s.  I wish there would have been someone beside me to help me form the words when asked questions by the reporters.  I could have used the help of someone that knew what to say and to whom to respond.  I only wish someone could have been there that understood the very details of my pain.  As a member of the Crisis Management Team at Cavalry PR, I “get it” now.  I know what that pain is and how to get through it with the least amount of chaos.

And now – looking back 20 years, I know that we CAN educate our kids.  We CAN make a difference. We CAN make the next twenty years brighter.

Help us to envision a safer future.  Help Christopher’s Clubhouse to make a change in the lives of more kids.  For $20 per month, you can become a warrior, hero and lifesaver.  By giving up just one Starbucks each week, you CAN AND WILL make a difference.